About Color Merchants

Learn About the brand

Color Merchants has been a leading maker of diamond and gemstone jewelry since 1987, now led by a second generation of the family. The company is known for marketable, beautifully finished designs that deliver real value.

The collection ranges from classic birthstone pieces to signature looks like their Dashing Diamonds styles, along with the in-house Brevani line where old-world craftsmanship meets modern design. There is color and sparkle here for every occasion and every budget.

Stop by Hogan's in Gaylord to see the Color Merchants collection.